Is Beauty Truly In The Eye Of The Beholder?

Is Beauty Truly In The Eye Of The Beholder?

The illustration icon of ‘The Beauty Lady’ designed for Hair Boss Boutique’s brand was inspired by the client’s 6 year old daughter who drew artwork of her mother. Knowing this artwork was of a great significance to the client, read more below on how we created a design solution:

Beauty Image by 6 year old

HAIR BOSS BOUTIQUE

Challenges
Hair Boss Boutique is a unisex Hair and Beauty salon based in north Manchester and in need of a full brand identity, a website and brand awareness campaign.

Solution
The illustration icon of Hair Boss Boutique’s brand ‘The Beauty Lady’ was inspired by the owner’s 6 year old daughter who drew artwork of her mother. Knowing this artwork was of a great significance to the client; our creative team at Think ADesign recreated the artwork to a professional standard using detailed illustration techniques.
Our focus is always on maximising ROI for the client; competitors were analysed and monitored to gain market intelligence and to further understand the target audience.

You may have heard the saying “facts tell, story sells”, tell a good story about your brand’s ethos, goals etc. is what your clients buy into first before your product(s) or service(s). An effective way to begin is with a good creative agency.

Hair Boss Boutique’s ongoing project with Think ADesign in 2016 is to design and develop a full mobile responsive website, and to rank higher than their competitors for many of the keywords and phrases originally identified in the research process. Visitor numbers from organic channels are predicted to increase by over 30% year on year and online enquiries should also increase by 20%.

The Results
Hair Boss Boutique is thrilled with the outcome of the brand development. Bringing the true meaning of family business into their project was something the client felt was unique about Think ADesign’s creative team. The campaign prior to the salon launch was a success, with their target audience in the demography who visited the event.

If you wish to start your brand journey or tell your brand stories through visual communication, give our friendly creative team a call today on 0161 818 6659.

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